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Festive season sees 13% rise in sales of electronic products: NielsenIQ

By Economic Times - 20 hours ago
The festive season brought good news for the technology sector. Sales of tech products and durables saw a significant rise. Air conditioners, laptops and smartphones were popular choices among shoppers. This growth was fueled by new features, discounts and a preference for premium products. Interestingly, most of the sales happened before Diwali, indicating a change in consumer behavior.

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