Reliance's luxury beauty retail chain, Tira, opened its flagship store at Jio World Plaza in Mumbai. The store features 15 exclusive shop-in-shop boutiques of global beauty brands like Dior, Estée Lauder, and YSL. Customers can enjoy personalized shopping experiences, a beauty concierge service, and a café. The store also features a scent room with curated international fragrances.
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