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India's craving for healthy snacks takes a crunchy turn

By Economic Times - 2 days ago
Indian consumers are increasingly choosing healthier snack options, driving the segment's rapid growth. Emerging brands offering smaller packs and health-focused snacks are experiencing significant success, particularly in metros and lower town classes. This health-conscious trend extends to durables like air fryers and fitness wearables, reflecting a nationwide shift towards healthier lifestyles.

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