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Women business correspondents better in customer engagement, deal value: Report

By Economic Times - 2 days ago
A new report reveals that female business correspondents (BCs) outperform their male counterparts in engaging female customers, achieving 66% higher transaction values and earning 24.4% more. Despite this success, the report highlights challenges faced by women BCs, including work-life balance and the need for tailored support and flexible work arrangements.

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