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Does the strategy of focusing more on premium audiences pay rich dividends to exhibitors?

By Economic Times - 2 weeks ago
The Indian exhibition industry is experimenting with pricing strategies to attract audiences back to theaters. Capped ticket prices on special days and for re-releases have led to increased footfalls and box office success. This suggests that affordable pricing, rather than a sole focus on premium experiences, might be key to reviving the industry and attracting a wider audience.

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