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Liquor sales expected to surge beyond Diwali 2024 in key states

By Economic Times - 3 weeks ago
Liquor sales surged in October fueled by festive occasions and gifting trends, with states like West Bengal, Delhi, and Telangana reporting significant increases. Improved brand availability and structural changes in excise policies also boosted demand. Companies expect continued growth through the wedding season and Christmas-New Year period.

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