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Meta India's FY24 gross ad revenue surges 24% to Rs 22,730 crore

By Economic Times - 3 weeks ago
Meta India's gross advertising revenue grew by 24% to ₹22,730 crore for the fiscal year ending March 31, 2023, driven by strong monetisation from major advertisers and SMBs. Transitioning to an operating licence model, Meta India incurred increased royalties and infrastructure costs, but net advertising revenue rose by 49%.

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