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Festive sales: Buoyed by online sales & premiumisation, appliance makers expect up to 30% growth

By Economic Times - 13 hours ago
This festive season, the appliance and consumer electronics industry anticipates a growth of around 30 percent, buoyed by online and offline sales. Companies are seeing increased interest in premium products, with significant demand from tier II and III markets and overlapping wedding season purchases contributing to this surge.

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