Triveni Engineering & Industries Ltd. has launched premium and super premium whisky brands in Uttar Pradesh. Named 'Matsya Triple Reserve Blended Whisky' and 'The Crafters Stamp Rare Artisan Blended Whisky,' they have production capacities of 1,35,000 liters and 4,20,000 liters annually. The rollout is set to complete by FY'26, covering over 5000 retail outlets.
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