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Biggest online sales fail to boost demand in first two days; marketers eye Navratri rebound

By Economic Times - 7 days ago
The first two days of the largest online discount sales this year did not see a significant demand spike. Smartphone sales dropped by 2-3 per cent, and sales of televisions, refrigerators, and washing machines remained flat. Some brands are increasing discounts to boost sales as Navratri approaches and salaries are disbursed.

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