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ASUS bets on aggressive retail expansion to become India's top PC brand

By Economic Times - 2 months ago
ASUS aims to become India's top PC brand with a 25-30% market share in two years through aggressive retail expansion. The company has tripled its market share from 6.3% in 2017 to 17.8% in 2023. ASUS plans to expand its presence to 600 districts and launch exclusive stores across India.

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