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EVs need incentive fuel to race against ICE as Ola, Bajaj & TVS have a different road ahead

By Economic Times - 2 months ago
The electric two-wheeler market in India is growing rapidly, accounting for 55% of total EV sales. However, the industry relies heavily on government incentives like PLI and FAME subsidies to remain profitable. While traditional OEMs can absorb losses, startups face significant challenges without continued support.

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