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FMCG sales surge: Rural demand, lower inflation, and festivities drive growth

By Economic Times - 9 hours ago
Consumer goods firms are experiencing higher sales growth this quarter compared to July-September 2023, driven by a normal monsoon, lower inflation, and strong festive stocking. Leading FMCG companies like Procter & Gamble, Parle Products, and Amul report a revival in value and volume sales, particularly with increased rural demand.

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