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Asian Cricket Council faces a tough media rights test

By Economic Times - 7 hours ago
The Asian Cricket Council's media rights sale for the 2024-31 cycle will be a significant event, with a base price set at $170 million. Major players like Star India, Viacom18, Sony Pictures Networks India, Zee Entertainment, and FanCode are expected to participate. The auction comes amid industry consolidation and budget constraints due to previous commitments to other cricket properties.

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