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BMW group introduces Retail.NEXT in India

By Economic Times - 4 days ago
BMW has launched a new retail concept in India, allowing dealers to sell BMW, MINI, and BMW Motorrad products under one roof. The initiative, Retail.NEXT, involves a joint investment of Rs 365.6 crore across 33 cities over 36 months. This aims to enhance customer engagement through integrated 'phygital' innovations.

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