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The Micromax trap: Why Noise, Fire-Boltt, boAt, and Boult need smart manoeuvres

By Livemint - 2 months ago
A decade ago, Micromax spotted an opportunity in the mobile handsets business and disrupted the market with affordable products. At its peak, in 2014, it briefly became the largest mobile phone player in India. What happened next has lessons for the current crop of wearables startups.

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