Unilever's global CEO, Hein Schumacher, acknowledged that while Hindustan Unilever (HUL) leads in 85% of its categories in India, the company's high market share might not be sustainable due to shifts in consumer behavior towards premium products and modern retail channels. India, which is Unilever's second-largest market by revenue, is experiencing significant premiumization, with consumers increasingly moving from local stores to online and supermarket channels.
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