Most of the nine designer labels that either have joint ventures (JVs) with or have been acquired by Reliance Retail and Aditya Birla Fashion and Retail reported sales growth for the financial year, according to their annual reports. Industry executives pointed out that the JVs are mostly for ready-to-wear clothing and operate in the bridge to luxury segment, while the designers separately run their core haute couture companies that create custom-made garments in the luxury segment.