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Millets in a bottle: Whisky companies go vocal for local

By Economic Times - 3 months ago
Historically, Scottish and Irish distillers have used barley as their primary grain, while Canadians and Americans use corn, rye, and wheat. India does not have a dominant global indigenous liquor similar to Baiju in China or Japanese rice wine Sake. The market is dominated by locally produced and adapted versions of European spirits, called Indian-made foreign liquor (IMFL), despite nearly every state having its own version of distilled spirit.

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