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FMCG players expect volume trends to sustain amid rising demand in rural markets

By Economic Times - a month ago
FMCG firms reported rural demand resurgence and strong e-commerce growth, especially through quick commerce, in the June quarter. Companies like HUL, ITC, and Dabur, despite high food inflation, are optimistic about future growth due to favorable monsoons and government policies boosting the rural economy. Traditional urban channels showed some slowdown.

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