C. Krishniah Chetty (CKC), a heritage jeweller from Bangalore, has expanded into the lab-grown diamond and high-end silver jewellery markets. Their sub-brand crash.club achieved a milestone by selling India's largest recorded lab-grown diamond, a 20.06-carat emerald-cut stone. This move targets modern consumers interested in sustainable luxury options. The diamond, with F color and VS1 clarity, demonstrates high-quality craftsmanship. Executive director Chaitanya V Cotha mentioned that customers value the environmental advantages and exceptional quality of lab-grown diamonds, positioning crash.club as a leader in this growing market.
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