Section

Rising population the biggest driver of rural demand

By Economic Times - 2 months ago
A new report by Kantar reveals that the demand for fast-moving consumer goods (FMCG) in rural India has been primarily driven by population growth rather than increased consumption. From 2004 to 2023, rural FMCG growth averaged 3.4% annually, surpassing urban growth of 2.8%.

Disclaimer : Mymoneytimes implements extreme caution and care in collecting data before publication. Mymoneytimes does not liable for the adequacy, accuracy or completeness of any given information. Hence we are not liable for any kind of direct or indirect loss caused by the use of such information.