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A new Patanjali: The monk who sold toothpaste is at it again

By Livemint - 4 months ago
Riding on his yoga prowess, Baba Ramdev made his way into Indian households in the early 2000s. But of late, Patanjali’s brands have struggled to resonate with consumers. Can the company ever make it to the top league of FMCG players dominated by the likes of HUL and Dabur?

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