The country's biggest consumer products company said it has gained 200 basis points (2 percentage points) of share since 2021 despite resurgence of local and regional players. Over the past two years, most consumer goods companies increased prices to offset rising raw material prices as well as supply chain and energy costs. That started with the Covid-19 pandemic and was exacerbated by Russia's invasion of Ukraine. However, in the past year, soap and tea have become cheaper due to falling commodity prices in these two categories.