Premium beers significantly outpaced the overall beer market in FY24, with a 25-30% volume growth compared to the 8-10% growth of the beer category. Bira91's Taproom pubs in Ludhiana are finding success with flavored premium beers, challenging stereotypes in Punjab. Companies like United Breweries and AB InBev are capitalizing on the trend, with the Indian beer market projected to reach Rs 62,240 crore by 2028, driven by premiumization and changing consumer preferences.
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