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Digital media growth to take Indian ad market size to Rs 1.2 lk cr in 2024

By Economic Times - 7 days ago
The Indian advertising market is predicted to grow 11.8% in 2024, reaching ₹1,22,155 crore, primarily driven by digital media. Traditional media ad revenue is expected to grow 8.4% to ₹64,398 crore, while digital media is expected to grow faster at almost 16% to reach ₹57,757 crore. India's traditional media market share is twice that of global and APAC size. However, digital's share of total ad spends could reach 50% by 2026.

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