India performed well on the first day of the Cannes Lions International Festival of Creativity, often referred to as the Oscars of the ad-world. They secured one Silver and two Bronze Lions. Ogilvy Mumbai was awarded a Silver Lion for their innovative 'Megh Santoor' campaign for Brooke Bond Taj Mahal tea, featuring a musical billboard that played 'Raag Megh Malhar' when it rained.
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