Leading smartwatch brands like Noise, Boult, and Boat are targeting repeat buyers with premium hardware to increase average selling prices and improve profitability amid declining shipments and intense competition. They are using their own processors, high-end materials, and aesthetic enhancements, while aggressively expanding into offline retail channels. This shift follows a 7.3% drop in Q1 2024 shipments and a fall in ASP to $20.65. The focus is now on offering premium products with better features to attract discerning consumers.
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