JSW Steel introduced zinc-magnesium-aluminium alloy coated steel and aimed for a 50 per cent market share within one year. With an investment of Rs 500 crore, JSW set up 0.9 million tonnes capacity in Karnataka and Maharashtra. This move reduces India's reliance on coated steel imports. JSW Steel is the first Indian company to offer this product domestically. Export opportunities to Europe and the Middle East are being explored.
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