Unimoni Financial Services CEO Krishnan R highlighted that states like Kerala, Telangana, Tamil Nadu, Bihar, Maharashtra, and Punjab are actively participating in the gold loan market. While farmers constitute a significant portion of their clientele, individuals, small businesses, and micro enterprises are increasingly turning to gold loans for various needs like education, weddings, and medical expenses. The surge in gold prices enhances lenders' security, allowing them to maintain favorable loan-to-value ratios.