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Price cuts in India hit Unilever's growth in soaps, laundry space

By Economic Times - 3 weeks ago
Cheaper soaps and fabric washers have impacted Unilever's skin cleansing and home care segment growth in India, with the company citing input-deflation benefits for buyers as a key factor. Despite this, India, the second largest market for Unilever, saw a 0.7% expansion with low single-digit volume growth partially offset by price cuts. The company reported flat skin cleansing growth due to a small increase in price offset by volume decline, while global home care grew by 3.1% but with a 1.1% decrease in price growth, driven by fabric cleaning.

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