As the deadline looms for the NPCI's 30% UPI market ceiling, industry players are eagerly anticipating the upcoming measures to meet this cap by January 1. The National Payments Corporation of India (NPCI) recently extended the deadline for third-party UPI players to comply with the 30% volume cap in digital transactions to December 2024. Currently, major TPAPs like Google Pay and PhonePe hold an 85% share in UPI transactions. NPCI, the operator of UPI for real-time payments, is set to outline strategies to enforce the 30% market ceiling to mitigate concentration risks.
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