The Indian smartphone market rebounds, reaching 35.3 million units in Q1 2024, a 15% YoY growth, as per Canalys. Samsung leads with 19% market share, followed by Xiaomi and Vivo. Xiaomi's resurgence is fueled by budget phones and Poco's X6 series. Other brands like Motorola, Infinix, and Apple also show strong growth. Despite this, mass-market brands face sluggish demand, prompting a shift towards value-driven strategies.
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