The top five categories present in IPL 2024 together comprised 52% share of ad volumes, with Ecom-Gaming leading the list. The Ecom-Gaming category dominated the category list in all 15 matches of IPL 2024. Apart from Ecom-Gaming, the top five categories included Range of Food Products, Pan Masala, Cellular Phones-Smart Phones, and Securities/Sharebroking Organisation.
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