India's sports audience base estimated at 678 million: Ormax
The Ormax Sports Audience Report 2024 unveils insights into India's sports viewership landscape, estimating a total audience of 678 million, with cricket, football, and Kabaddi leading with 612 million, 305 million, and 208 million viewers respectively. Chennai Super Kings, Manchester United, and Patna Pirates emerge as the most-recalled franchises in cricket, football, and Kabaddi respectively.
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