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FMCG companies think small to make it big during polls

By Economic Times - 7 months ago
Consumer goods companies in India are increasing stocks of small packs of biscuits, bhujias, chips, packaged water, and beverages costing ₹5 and ₹10 each by up to 10% across the country, anticipating a short-term spurt in sales during rallies and meetings coinciding with the upcoming general election. Senior executives at several fast-moving consumer goods (FMCG) companies are bullish of robust sales of small packs of such food products till elections.

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