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When online goes offline: Why brick-and-mortar is back in fashion

By Economic Times - 9 months ago
India's new digital payment infrastructure and deeper internet penetration triggered a wave of e-commerce, but brick-and-mortar retail is making a comeback. Direct-to-consumer brands are opening physical stores. Retail leasing is at a record high. Growth in online users has slowed. Retailers are expanding stores to enhance the shopping experience.

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