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Viacom-Star merger will substantially reduce bargaining power, says advertising industry

By Economic Times - 9 months ago
The merger of Walt Disney's Indian media business with Reliance Industries' Viacom18 will create a dominant player in the Indian media industry. The merged entity will have over 70 channels from Star India, 38 TV channels from Viacom18, Jio Cinema, and Hotstar. It will control 75-80% of the Indian sports market in both linear TV and digital platforms.

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