Primark has been a successful value-priced retailer and its global revenue has exploded in the last few years, aside from two Covid-hit years. Average prices are even cheaper than retailers such as H&M and Uniqlo. While China is the largest source country for Primark, India is second in the number of small to large factories that supply the company. Nearshoring is already embedded in Primark's supply chain strategy, and it can deliver goods from Indian suppliers directly to a local retail unit for cost control and flexibility while being responsive to local market needs.
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