The Indian economy, driven by rising consumption, offers a large scope for the growth of the FMCG sector. This includes not only big companies like Hindustan Unilever and Nestle India but also emerging small players. Local brands have been eating into the market share of leading consumer product companies in categories like soaps, detergents, hair oil, tea, and biscuits. These regional brands have been scaling up rapidly and giving tough competition to national brands. FMCG giants are fighting back by reducing product prices, increasing advertising, and investing in marketing.