Top FMCG majors, including Hindustan Unilever, Marico, and Adani Wilmar, are reducing product prices and increasing marketing investments to combat competition from regional brands. These companies have faced a decline in market share due to lower-priced products from local and unorganised players. By lowering prices and increasing pack weight, they are already witnessing sales growth and expect further gains in the coming months. Hindustan Unilever anticipates that pricing corrections and increased pack weight in detergent bars will help in the fight against local players. Additionally, companies like Marico and Adani Wilmar have seen improved volume growth and doubled sales in their branded segments.
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