BMW aims to expand in India's emerging electric car market and target rich consumers in the country. The automaker expects electric vehicles to represent 25% of its sales in India by 2025. Currently, BMW sells five electrified models in India, the most among all carmakers. Despite the small size of India's EV market and price-conscious consumers' reluctance to buy expensive battery-powered cars without subsidies, global carmakers are increasingly interested in the Indian market due to slowing demand in Europe and the US. Volkswagen and Tesla are also eyeing expansion in India.
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