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Focus on spiritual tourism to fuel demand; FMCG companies plan aggressive scale-up at religious hotspots

By Economic Times - 10 months ago
Following Finance Minister Nirmala Sitharaman's encouragement for states to develop religious sites, companies anticipate a surge in demand in spiritual tourism. Executives plan to boost distribution, manufacturing, and stocking near these sites to meet potential demand. Consumer companies, including staples, groceries, and hospitality, aim to enhance distribution networks and increase marketing spends.

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