Samsung's Galaxy S24 Ultra offers on-device genAI features, which may eventually require payment for advanced functionality. Brands are recognizing the need to monetize software experiences to compensate for the growing cost of hardware. Samsung plans to provide Galaxy AI features for free until the end of 2025, with potential different terms for AI features offered by third parties. The genAI features in smartphones are expected to fundamentally change user interactions with devices and can be monetized to generate additional service revenue.
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