Tyre maker CEAT Ltd is entering the steel radial tyres for two-wheelers market to enhance its leadership position and premiumise the brand. The company launched a new premium range of two-wheeler steel radial tyres, targeting both aftermarket and OEM segments. CEAT's CEO Arnab Banerjee highlighted the emerging trend of solo and group biking, off-roading, and adventure biking. The steel radial tyres segment currently accounts for 3% of the overall two-wheeler market but is expected to gain saliency. CEAT aims to have a pole position in the segment and grow with the industry.
Disclaimer : Mymoneytimes implements extreme caution and care in collecting data before publication. Mymoneytimes does not liable for the adequacy, accuracy or completeness of any given information. Hence we are not liable for any kind of direct or indirect loss caused by the use of such information.