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Cold wave heats up sales of winter products but it won't be enough to push overall winter sales

By Economic Times - 10 months ago
Consumer goods companies report increased sales of winter products like moisturizer, lotion, honey, woolen apparel, geyser, and room heaters due to the recent cold wave. However, the late onset of the season and warm December have affected overall winter sales, which were previously down by 5-10% in December.

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