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How reggaeton stars are driving a basketball boom in Puerto Rico

By Financial Post - 3 months ago
CAROLINA, Puerto Rico (AP) — Vianca Brana never used to attend basketball games in her hometown of Carolina, Puerto Rico — or anywhere else in the United States territory. But in recent years, the 23-year-old has left the arena with a hoarse voice, often wearing a T-shirt that reads “Carola,” a nickname for her town. […]

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