Purplle adds Rs 500 crore to latest funding round led by Abu Dhabi Investment Authority

Purplle, an omnichannel beauty retailer, has extended its latest funding round by Rs 500 crore, closing it at Rs 1,500 crore. Abu Dhabi Investment Authority led the round, with participation from existing investors like Premji Invest and Blume Ventures. New investor Sharrp Ventures also joined. The funding supports Purplle's vision to enhance its omnichannel experience.
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