World Athletics signs five-year broadcasting services deal with Tata Communications

World Athletics announced a five-year global broadcasting deal with Tata Communications, making the Indian telecom major a key partner for marquee events starting with the Tokyo World Championships. The agreement aims to enhance innovation and audience engagement. Tata Communications will be the host broadcaster for World Athletics Series events, delivering immersive coverage and custom live content across continents. Strategic initiatives include expanding the sport's reach and supporting sustainability efforts.
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