Eight years ago, when global streaming services like Netflix and Prime Video arrived in India, they promised access to a vast and continuously expanding content library. The “digital video-on-demand” branding created an unrealistic expectation that the content would be universally and permanently available. Over the years, snippets from popular international shows circulating on social media have only fuelled the craving for diverse content. Ironically, this very desire has now shattered the illusion of seamless access as licensing-led curbs increasingly constrain users trying to watch anything and everything in the cloud. Read The Rest at :
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